Option Items - Single Character Items

<title> Why? I understand the desire to make more money, but why limit items to single use now instead of from the beginning? The game itself favors players having only one character to begin with, but now, knowing that items they've bought will only be good for that one character, they'll be even less enticed to create more characters. Is that the idea? Make players less willing to create new character so as to save server space?

Edit: For players who only play one character and have no desire to make another, the cheaper mounts will go a long way. Thank your for that, at least :)