Crafting Idea: Branding

I'm probably not the only one who thought of this, but wouldn't it be cool if high-end crafters could make items and give those items a custom name? Something PG-13, of course.

If I could make a 5-star staff for my WHM, I'd call it "Pain and Pleasure."

I'd gladly ditch the creator name and use that data space for custom item names.