All you need to know:
http://forum.square-enix.com/ffxiv/t...99#post2836299
PS3/4 Phyiscal/Boxed Collectors Edition will be $129.99USD, Digital CE is $59.99USD, and I THINK they said $40USD for Standard Edition... (GamestopUSA has it listed as $40USD)
For the PS3/4 Store, it doesn't say, but I would assume that at LEAST the standard order(ie, NOT Pre-Order) will be there on June 23. No real mention of pre-orders for the store, at least SE's announcement. You'd need to check with Sony about their end of it.
Keep in mind there are 2 sets of Heavensward In-Game Bonus items, 4 for a Collectors Edition, and 2 for just Pre-Order. You'll get all 6 if you're willing to shell out $60USD versus the $40USD.