Would be nice for everyone if cash show was...

A kicktarter/patreon kinda stuff

Bear with me...

1- Cash shop sells items to players
2- Players contribute to a goal of cash (shown or not)
3- New items are made for cash shop with those funds (a design team other than the one they have so game play content don't get delayed)
4- Contributing players get a single exclusive item (like veteran reward but with cash shop support)
5- Old items get discounted (till they are free/almost free)
6- repeat

That way shop gets funding for more MODELS and not just re-skins of items/gear, and those models can be used for other stuff/quests for everyone, and with discounts it would be nice for everyone.

Give shop cash as a veteran reward so people can get items from shop without spending more money, and there, everyone happy