When they first launch the housing, nobody could afford it and they explained it's for FC.
Now they launch personal housing, but the pricing and availability means most Eorzeans will remain homeless for god knows how long...
even like yoshi-p said, the amount of available ward will be doubled from now by 2.4, that means only 6 to 8 additional wards. the total amount of land available land will be 30x3x8=720, let's just make it 800 counting current unsold lots.
now how many players are there per server?
there are now about 3mil subscribers including the chinese no? what about spending part of our subscription fees for some serious hardware upgrade?