The rewards for hunts greatly outweigh any other form of reward in the game as it stands now.
Why queue for any roulette, why run any dungeon, why complete dailies? All you have to do is hunt elite marks for a few hours. It negates nearly all other content in the game. People need to be spread across the content, not herded into an all inclusive one.
Get rid of the myth and soldiery rewards, keep the allied seals.