ffxiv has stopped working

was all of a sudden tonight..had not seen this all of 2.25 update until tonight and now it kicks in when i hit the PLAY button

Faulting application name: ffxiv.exe, version: 1.0.0.0, time stamp: 0x537031fd
Faulting module name: ffxiv.exe, version: 1.0.0.0, time stamp: 0x537031fd
Exception code: 0xc0000005
Fault offset: 0x0031b133
Faulting process id: 0x1950
Faulting application start time: 0x01cf7e39f4a60cb0
Faulting application path: F:\Program Files\SquareEnix\FINAL FANTASY XIV - A Realm Reborn\game\ffxiv.exe
Faulting module path: F:\Program Files\SquareEnix\FINAL FANTASY XIV - A Realm Reborn\game\ffxiv.exe
Report Id: 105b7866-ea30-11e3-9268-6cf049eed877

Problem signature:
Problem Event Name: APPCRASH
Application Name: ffxiv.exe
Application Version: 1.0.0.0
Application Timestamp: 537031fd
Fault Module Name: ffxiv.exe
Fault Module Version: 1.0.0.0
Fault Module Timestamp: 537031fd
Exception Code: c0000005
Exception Offset: 0031b133
OS Version: 6.1.7601.2.1.0.768.3
Locale ID: 1033
Additional Information 1: 0a9e
Additional Information 2: 0a9e372d3b4ad19135b953a78882e789
Additional Information 3: 0a9e
Additional Information 4: 0a9e372d3b4ad19135b953a78882e789

Mainboard : Gigabyte P55A-UD4P
Chipset : Intel P55
Processor : Intel Core i7 870 @ 2933 MHz
Physical Memory : 4096 MB (2 x 2048 DDR3-SDRAM )
Video Card : NVIDIA GeForce GTX 660 (332.21)
Hard Disk : M4-CT128M4SSD1 ATA Device (128GB)
Hard Disk : Seagate ST3000DM001-1CH166 ATA Device (3001GB)
Hard Disk : Seagate ST31000528AS ATA Device (1000GB)
Hard Disk : Seagate Backup+ Desk (4001GB)
DVD-Rom Drive : HL-DT-ST BD-RE UH10LS20
Monitor Type : HannsStar HZ251H - 25 inches
Monitor Type : LC32G82 - 32 inches
Network Card : Realtek Semiconductor RTL8168/8111 PCIe Gigabit Ethernet Adapter
Network Card : Realtek Semiconductor RTL8168/8111 PCIe Gigabit Ethernet Adapter
Operating System : Windows 7 Home Premium Home Edition Media Center 6.01.7601 Service Pack 1 (32-bit)
DirectX : Version 11.00
Windows Performance Index : 7.1 on 7.9