Important Suggestion: Interactivity Increase & Mini-games
http://www.reddit.com/r/ffxiv/commen...ase_minigames/ (1000 character limit on this forum)
Adding more in-game interactivity and mini-games would help 'refresh' the MMO experience.
Mostly MMO's involve combat, but socialization, planning & strategy, and story telling are all other aspects that help enrich the gameplay of massively multiplayer online games.
FFXIV is medium that could greatly benefit from an ecoystem non-typical gameplay interaction and the FF series has pioneered many of these ideas (Gold Saucer, Blitzball, and card games come to mind) which provide a sampling of possible interactions characters in the fantasy world engage in.
Across the game, there are lots of (somewhat empty) buildings, taverns, and gorgeous areas that are ripe for mini-game development. A player vs player competitive card game would give a whole new reason to login and meet/interact with different players.