What would you do with XIV if you were in charge at Square.
You have FFXI which is 9? years old, still has a pretty large playerbase, makes a lot of money and is one of the more profitable cash cows you have.
You have FFXIV which has a tiny playerbase, is free, has cost a huge amount of money and is draining yet more money.
You have a brand new MMO the company is working on that you hope is going to be the new flagship MMO for the company, being a major financial success (they hope).
What would you do with FFXIV in it's current state in between a still successfull MMO (FFXI) that brings in a lot of money and a brand new MMO about to be announced this year, that you hope will be amazing and blow everyone away.