First of all, I appreciate your sympathy, thank you for it.
But allow me to correct you in terms of the comparable pricing by referring to the EU product page
If you scroll down to the sub fees you'll find the prices in euro and pounds, look at the pound pricing, it's £9.
http://i.imgur.com/MOkwn1m.png
The Brazilian sub was 33 BRL:
http://i.imgur.com/l5B6pP2.png
Now the price for the Brazilian sub is 15 USD converted to BRL on the current exchange, so the prices were raised higher than some of the player base is paying (note that the UK is way better off than Brazil, but that's irrelevant).
Cheers, mate.
