Originally Posted by
Abriael
The good marketing practice, when you blunder, is to admit it and make amends instead of sweeping it under the rug. It tends to avoid hard feelings, and there are a lot of those around due to this mistake.
ALL of that can be conveyed with gameplay videos, which is in fact what they're doing promotion-wise.
Videos allow to show all the "good" things in the alpha to the general public, and in the meanwhile to hide the incompleteness, the lack of content, the glitches, how small the world is and so forth.