How about......
SE makes something REALLY hard and challenging (think BEYOND Savage and more to do with precise mechanics AND strict DPS check) and you need these special weapons you can get with our tokens. The weapons have special stuff on them (I like when something has an upside and a downside, like +50 STR but -10% HP but not necessarily this style), and the effects will only activate when you're in that instance.
Oh yeah. Sounds like something we already have....... AHEMMORALEINPVPAHEM
Just a thought. It IS a PVE game (as a lot of people has already announced it with a megaphone or without), so how about we make something that's already in the game but into the CORE of the game (which hopefully means clearing instances and get rewards).
Otherwise, we're all probably looking at an endgame where our ilvl is 600ish but our stats are... in equal percentage as to when we first equipped the job.
