Lack of things to actually do though at endgame is a good reason though. They want you to keep paying so they have the cap so you can't get all your gear within a week because there would be many players that would be "forced" to do so. With how the endgame currently is what exactly would you do if there was no cap and got all your af pieces in the same week? Oh faceroll through coil? because outside of Twintania that's what all those ilvl 90 pieces would allow you to do.
