To elaborate a little, I really, really think they should focus more on expanding and improving evergreen content. As in, stuff that you can interact with no matter the expansion. Housing and glamour are the two that come to mind, there's probably more that I'm not just thinking of at the moment. Give players stuff to do in the lull between main story/PvE content.
I would LOVE to be able to sift through appearances and put together cool outfits and then farm for those appearances in my free time but sadly the current system just makes that way harder than it needs to be.
