http://forum.square-enix.com/ffxiv/t...Back-in-my-day...
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Releasing a trailer now, would get people hyped now, but by the time 2.0 is around the corner (which wont be for some months) all the "trailer hype" will have worn off. It was the right decision to withhold more information now, and then let loose the floodgates later when its almost time to actually try 2.0.