Originally Posted by
AmyRae
That $12.99 price was based on a successful, quality launch of FFXIV which never materialized. I think that will rematerialize with the release of 2.0. But the current version is not 2.0. It's significantly inferior to it. An inferior product, if it's to be sold, should come with a discount; consumers generally obey this principle and have for centuries.
To plow ahead without taking that into account would likely undercut the amount of revenue SE could be making if only they had considered adjusting the price. And besides, it's better to err on the side of keeping more players who will support the game in the long term than letting an even greater chunk of the player base go off to find other games to play by charging too much.