Originally Posted by
Preypacer
Because adding challenging content is only half the equation.
Taking a leve at a higher difficulty than you're prepared to "safely" handle is very challenging. Beating it by simply zerging it over and over again, instead of devising a strategy to do so while dying as little as possible, if at all, renders that challenge moot because the players are simply shrugging it off.
Adding more difficult NM type encounters means very little if zerging it down 'til it's dead is an "effective approach" and there's no penalty for dying.. much less dying repeatedly.
Again, the point of a death penalty isn't to "encourage the penalizing of players for failure". It's to encourage players to play more strategically in order to avoid dying in the first place. That's the key.
Death should royally suck. It should not be something taken lightly or shrugged off.