Before we think of marketing, there must be a product to market. FFXIV is not there yet, I'm afraid. But we all hope it will be there soon. It's anybody's guess how SE will manage the marketing of the relaunch, then.
However, judging from the clear-eyed, objective-oriented management Yoshida has given this game since he took the reins, I feel quite reassured that they won't blow the second chance at marketing it.
However, I re-state: first, they need a game to market.
Rut
I agree with this 100% this is one of the reasons I don't like this game too much. There is absolutely no challenge or strategy/etc in this game what so ever.
First of all from all the allowable broken mechanics of the game such as:
1) people leeching aka power leveled by someone maxed level and easily getting cap.
2) how extremely easy it is to hit max level with just leve spam 24/7 which are all super easy with any class and get instant xp handed out in a silver platter with minimal effort.
3) how overpowered it is to get a class to max level and have 50 physical level which means your low level class has super powered stats, and yes having 100 vit ( even if it gets capped per level max) gives you too great of advantage. Thank god they are fixing this at least tho.
4) also being able to use any skill with any class at any level and ability being at almost 100% power of original form, such as using shock spikes 2 stoneskin 2 protect 2 shell 2 on a level 1 character and of course stygian spikes+ sacrifice 2-3 and going god mode thorough almost all the low to mid levels and heck even max levels it still feels too much. They really need to balance this out. In ff1 you at least had skill level and weapon level so sub job skills were never used at full power and never anything over half level.
This also makes classes not feel unique because every class can essentially use any skills at any time so nothing really stands out that much, or feel unique. This i read is hopefully going to be balanced.
Finally as OP mentioned every fight on the game is so easy no one really cares too much for buffs/strategy/etc because everyone can just spam their way through all fights anyways.
P.S- in my honest opinion its a little too late on these balance, a lot of people have abused their way to max rank and even now after they hear physical level being removed they are trying to max anything fast. my legion mates are all playing the game like a marathon getting anything that might seem hard to level before balance.
I for one would love for total server reset with all balance+ new classes added and tons of new stuff as a expansion and ps3 release, but this of course would piss people off who think they "earned" their levels lol.
Over all this game needs to beef up enemy a ton and make some sort of challenge, every enemy feels too easy on any class i play. Also wish more enemy agro to bring some danger while roaming around.
sorry for long rant but this has been my thought for a long time, I for one am sick and tired of getting 3-7k xp with leve "daily" spam and just steam roll through everything with little effort. They need to remove all this WoW generation mentality and bring back some ff11 stuff to this game.