Oh don't get me wrong, I am not trying to bash anyone who DOES want to purchase it. If they feel it is worth the money then by all means go for it, I am just stating that they are basically assuring SE that they are pricing it correctly.
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Don't worry I didn't take you were bashing them. I'm a bit clumsy with my words, I just wanted to say that it's sad but SE will get away with it because they were right (from maths/business point of view, from a humanity point of view I have two words for them >__<). People are ready to pay £40 extra, we can't fight it. Like you said the only way out would be that few people buy the UK physical CE so they won't want to do it again.
Does anyone know what time the store is meant to be up? I thought it was 9:45am? I still can't buy.
The 9:45 was an ETA of when we would be given the time for when the store would be back up, but instead they post a message saying "We are currently working on a post with store timings and will updte you whn its posted" and it's been over an hour since then.
NA Square Enix Store seems to be working. I just bought mine minutes ago.