What is your ACTUAL reasoning for undercutting?

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Originally Posted by Reap00

If someone undercuts me by 1 gil I undercut 50k. If you want to undercut then lets do it! 1 gil is so petty. Be a man. Undercut for real. I do this until the value of the item is so low it is a loss to sell it. This usually chases most people away. When this fails to work I simply make the item at a loss many times over till they do leave. Then I smile, control part of the market and rake in your gil.

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If you were on my server I’d just buy your item and repost it for a higher price.

Initially, I'll price low because I just want my stuff to sell (and I'm selling because I want gil for a particular thing or things, or because it's random fodder I get from dungeons/etc. that I don't care to stock up on). I'll normally go about 50-100gil cheaper than the lowest if I think such is still a reasonable selling price, and if another seller buys me out and resells for a profit...more power to them.

Occasionally, however, certain players like to go extremely low...maybe 50% of what I'm selling for...and now you've made the mistake of pissing me off...and I will actively take a loss to sell items for such a price that if you undercut me again...you will literally make less gil than you would vendoring the item.

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Originally Posted by Quelia

As someone buying they REALLY don't care who is selling (I mean some probably do, but most don't.) They just want the cheapest price and the market board puts the cheapest item first. If I come to the market and am looking for an item and the cheapest is 499,999gil and the next best price is 500,000 obviously I'm going to buy the cheaper one even though it's such a small fraction and I'm not really saving any money. Because it's cheaper, and its first in line.

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This is not strictly true for higher priced items as the tax can be significantly different depending on the retainer location. some might be in a tax free or 50% reduced zone. I doubt many people look at it closely though.

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Originally Posted by Lumis_Arvalo

So mine sells first.

That's it.

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Pretty much this, I could care less about economy. I got 50mil, honestly don't know how. Not a huge crafter, just sell minions and such I don't want or need and I also am not one of those who shells out 20mil for a shirt. So if I get something, see its going for 100k, 80k it is. Either I break the market or mine sells first, either way I am fine.

As for buying, I always buy the cheapest but I admit if the difference is only a few gil and the 2nd one is in my area of course I will buy that one cus its cheaper in the end for me.

Depends. The #1 thing is obviously lowest price gets listed first and is most likely to sell first.

Sometimes you undercut because the item just isn't selling. Maybe demand is dropping or an item has only 3 people selling it for 100k but you look at the history and the only purchases are 20k. Sometimes you undercut because you think or know an item's going to crash hard soon.

For stacks of items, you undercut as a "bulk discount".

And occasionally, you accidentally undercut because you left your retainer on an alt alone for a couple of months, making their sales inactive, check the retainer for some item on it, reactivating those sales at the rates you'd originally posted, but the item happens to have gone up in price since then.

And sometimes you're drunk and forget a 0 or put something up at its vendor value.




...but on the other side of things it's funny how much people undercut like they need things to sell *today*. Plenty of times I'll put an item up specifically higher than the lowest price because I know it's fluctuated that high in the past, and I don't exactly have rent to pay or debts to mob bosses to pay off, so waiting a bit isn't an issue.

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Originally Posted by CookiesNCreams

No, this is not a complaint thread.

Everyone undercuts. But can anyone answer this for me? : Are you undercutting out of spite of “elitist” crafters....or do you do it to genuinely bring the price down so everyone can afford it?

By everyone’s definition, I’m a “elitist” crafter but I also enjoy bringing down prices for people to enjoy. What about you? :D

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To be on top on MB without making it too obvious that is my goal by undercutting a significant amount, as people do not scroll at all and might actually think you are a d-bag and not buy from you if they see your price is 119999 and the other is 120000. I can also reduce the price a fair bit if I see that the sales history and the current price are VERY different as I actually want my stuff sold. My Retainers are full of stuff 24/7 as is, I can't have them sit on wares that do not sell because someone seriously thought you could sell stuff at 1000% its normal value.

lots of stuff to sell and not enough slots to place all of my sells (limited x20 for each retainer), so i hope for a fast sell to be able to sell all my other stuff.(this also includes being the cheapest/first on the list, since lots of ppl don't pay attention to the location of my retainers and the taxes and buy anyway as long as its 1st on the list :P)
i think this is reason #1 for everyone.

still if i think a item is worth more/will go up in price soon, i'll place it at a higher price and wait it out.
sometimes i sell stuff in lower quantity if i think it will sell and at much much higher price. (not everyone needs a 99 stack of something)

but i rarely undercut by more then 1 gil.

I sell everything for a vendors selling price (and sometimes even below), because i woont it fast!

I'm a hoarder by nature, so I don't put things up for sale until I'm trying to clear inventory space. At that point, I want the sales to clear as quickly as possible so that i'll have empty slots available again when I need to offload more items.

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Originally Posted by Nedkel

I sell everything for a vendors selling price (and sometimes even below), because i woont it fast!

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Then.... sell to the vendor. Stop messing up the market.

I find it funny that the OP makes this sound like your reasoning for undercutting a price must include some kind of personal feelings towards the other sellers. If I decide I need to sell something for 500 gil less than the current offering, I just care that the numbers and the sell rate of the item tell me that I will likely be able to actually sell my item in a timely fashion at the price I'm setting. It has nothing to do with the other sellers. I don't even know or care who they are. Do other people actually bother with that information???

Cuz capitalism and you people overvalue your time. You are doing minimum wage work asking for CFO pay.

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Originally Posted by CazzT

Then.... sell to the vendor. Stop messing up the market.

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I feel like inflation has hit Exodus. I was browsing the MB last night to look for a new glamour on my dancer, and almost every single piece of gear was 500k and up. Some were actually well over 1 million gil. I had horrible SWTOR flashbacks.

So, just a heads up. I am 100% undercutting each and every one of you to drive prices into the dirt. It's getting totally ridiculous and I don't remember it being this bad six months ago. At least on my server. Maybe people needed extra coin for the new expansion, and that's why prices have gone up so much.

But I'm undercutting like mofo.

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Originally Posted by Lium

I feel like inflation has hit Exodus. I was browsing the MB last night to look for a new glamour on my dancer, and almost every single piece of gear was 500k and up. Some were actually well over 1 million gil. I had horrible SWTOR flashbacks.

So, just a heads up. I am 100% undercutting each and every one of you to drive prices into the dirt. It's getting totally ridiculous and I don't remember it being this bad six months ago. At least on my server. Maybe people needed extra coin for the new expansion, and that's why prices have gone up so much.

But I'm undercutting like mofo.

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For me, it's just that fact that the servers are full which is increasing the demand, and my retainers can't keep up providing me the mats to meet the new demand, which is why I've ballooned the price of the items I sell by almost 5x so I can actually have time to play the expansion.

I get so much more stuff than I can sell if I would not undercut just playing the game. Its basically the quickest way to turn the stuff that rains into my bags into money, so I can sell more stuff that has piled up in the meantime.
But at some point (been playing since ARR) money has simply stopped meaning anything. I prefer playing the game in most facets over buying stuff from the MB, unless I really dont enjoy that part (gathering low level mats ,for example), so I have piled up gazillions of gil. Its still a habit to undercut anything I sell though.

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Originally Posted by Lium

I feel like inflation has hit Exodus. I was browsing the MB last night to look for a new glamour on my dancer, and almost every single piece of gear was 500k and up. Some were actually well over 1 million gil. I had horrible SWTOR flashbacks.

So, just a heads up. I am 100% undercutting each and every one of you to drive prices into the dirt. It's getting totally ridiculous and I don't remember it being this bad six months ago. At least on my server. Maybe people needed extra coin for the new expansion, and that's why prices have gone up so much.

But I'm undercutting like mofo.

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The price of Thav Onions has exploded on Siren. No idea why. Last time I bought any, about 6 months ago, they were like 400k. Right now they're over 1.5mil. Thankfully a FC mate had a few extra they were willing to part with. I only needed one.

Well, if I'm undercutting you, you might want to check the sales history first. As often I could care less about what the current listed prices are while I do care about what the sales history prices are. From there its just a mix of pricing things competitively and in the right quantities to get things to sell quickly at a reasonable price. The slower something is moving, and the easier it is to get, the more likely I'll undercut.

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Originally Posted by Reap00

If someone undercuts me by 1 gil I undercut 50k. If you want to undercut then lets do it! 1 gil is so petty. Be a man. Undercut for real. I do this until the value of the item is so low it is a loss to sell it. This usually chases most people away. When this fails to work I simply make the item at a loss many times over till they do leave. Then I smile, control part of the market and rake in your gil.

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1 gil undercuts are smart, not petty. What's petty is getting upset that you have competition and throwing a hissy fit.

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Originally Posted by Aylis

I don't exactly undercut per say, but I do match the lowest even number price the item is selling at. I do this because plain and simple. If I have something I don't need, I just want it gone from my inventory. If an item is selling average at mid tier at 1500 gil and the lowest price is around 1000 gil. I'm not losing sleep over a 500 gil difference.

My buying habits are pretty much the same. If an item I want at the lowest price is selling for 1000 gil followed by 999 gil and 995 gil. I'll always go for the 1000 gil selling price. For much the same reason, am not losing sleep over paying a whole whopping 5 gil more for an item.

My reasons basically come down to gil is pretty much useless to me in terms of what I need to play the game. I buy the occasional outfit, minion or housing item yes, but it's not something that's really needed to play the game. There's nothing game play wise that I need to maximize gil making for or cut my spending to save as much as I can.

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So much this. I prefer even numbers, your 1-5 Gil lower isn’t fooling anyone. City being sold in plays a factor at times as well.

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Originally Posted by Nixxe

1 gil undercuts are smart, not petty. What's petty is getting upset that you have competition and throwing a hissy fit.

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Undercutting by 1 gil on lower priced items makes sense. On something perhaps worth 5 million for example I'll undercut by 10 or 100 gil to differentiate it from the previous product (even though 10 - 100 gil makes no difference at that point) just to get bumped up to the top of the market board.

If someone undercuts me by an extreme amount e.g. dropping price from 5 million down to 1 million I'll buy them out unless the price is slightly higher than I would be comfortable buying out in which case I let them sell at under value and keep my item at the original price.

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Originally Posted by Losara

Undercutting by 1 gil on lower priced items makes sense. On something perhaps worth 5 million for example I'll undercut by 10 or 100 gil to differentiate it from the previous product (even though 10 - 100 gil makes no difference at that point) just to get bumped up to the top of the market board.

If someone undercuts me by an extreme amount e.g. dropping price from 5 million down to 1 million I'll buy them out unless the price is slightly higher than I would be comfortable buying out in which case I let them sell at under value and keep my item at the original price.

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I've been trying to do just that. But that one listing massively undercutting the price becomes 2 listings which becomes more and the price bombs on the item.
I mean undercutting is one thing. But when you bomb an items price by thousands upon thousands, it kinda hurts.

Undercutting to sell faster. As easy as that....

Everytime someone undercuts me by 1 gil, i drop my listing by 50%. Not here to play your stupid fucking game.

Eh, I make a difference between undercutting and advertising.

Alot of the folk that 'undercut' you by 1 or 2 gil aren't really undercutting. They want to sell for the same value, what they're actually just doing is taking your 'advertising' space from you by gaming the board and ensuring their 'product' is on top of the 'cheapest' register.

That's all it is.

Actually 'undercutting' (Aka dropping the price by 10 percent onwards) is something I don't do, because it's stupid. You're killing your own profits, that's all there is to it. Yours, and whoever else wants to sell his stuff. All that accomplishes is that people can buy cheap, and that you lose revenue because of it.

I do it because I think most things are very over priced. I normally keep all my crafters and gathers maxed and I see very little reason for gil (for me at least) if I want/need something I can craft it or gather it. If it is a dungeon drop I will just grab some fc members and go farm for a bit. Already have a house as well so really I have no need for gil so I don't mind if I sell something really cheap, as long as someone can use it.

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Originally Posted by DawnSolaria

Everytime someone undercuts me by 1 gil, i drop my listing by 50%. Not here to play your stupid fucking game.

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Ooh, you sound like someone I could make money off of.

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Originally Posted by DanteKardo

Actually 'undercutting' (Aka dropping the price by 10 percent onwards) is something I don't do, because it's stupid. You're killing your own profits, that's all there is to it. Yours, and whoever else wants to sell his stuff. All that accomplishes is that people can buy cheap, and that you lose revenue because of it.

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And this is exactly why I undercut. The prices on my server are just getting way too high. The second most important thing I can do in this game, other than saving the First from annihilation, is driving prices on the market board down.

Because gil is mostly worthless to me so I don't care how much I receive for whatever I am selling within reason.

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Originally Posted by Alistaire

Ooh, you sound like someone I could make money off of.

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Go right ahead. I unfortunately don't have time to camp retainer 14 hours a day. As long as stuff move out of my inventory and I get some girl back I don't give two shits

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Originally Posted by zylo1010

I've been trying to do just that. But that one listing massively undercutting the price becomes 2 listings which becomes more and the price bombs on the item.
I mean undercutting is one thing. But when you bomb an items price by thousands upon thousands, it kinda hurts.

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When the one listing becomes 2 listings and then becomes even more than that you need to leave the market and re-enter it when conditions improve. If conditions don't improve it means that the item value has been ruined by over-supply and you're better off looking for other items in demand that haven't got a large amount of supply.

Players tend to get comfortable selling certain items because they have a stockpile of the mats to create them but sometimes its better to either store those mats away for later use or sell them off and try other items to sell. E.g. Player A lists Item A for 200k originally then price starts dropping towards 100k after Players B, C & D enter the market and start an undercutting war with each other dropping price by 1k each time. Due to the fact that supply > demand (sometimes due to just wanting to offload the items being sold) these players will keep dropping the value until they can sell their item and leave the market at that point.

By this point Players E, F and G have entered the market and are now listing their items at the new lower price of 100k which will almost always tend downwards further until someone starts buying out all the left over stock. At this point the item value is ruined until all of these new players decide the value of the item isn't high enough for them to sell at in which case they tend to leave the market and it will become empty again meaning demand > supply and then original player can re-list their item for 200k again.

Well, thanks to this thread, I am definitely going to keep an eye out for, and potentially attempt to bait "Spitecutters" now, especially if I am planning on power leveling a craft or just take advantage of their spite cut for profit on something like ore to ingots for example.

I only undercut if someone is being a little crap and undercutting by a single gil. I don't mind competitive pricing, as long as it is actual competitive pricing and not "I want to have my cake and eat it too!" behavior, which is what 1 gil undercuts are. Outside of that, I just kind of let the thing sit, it'll sell eventually. Unless pricing is dropping like a brick due to an undercutting war, then I just adjust the price to something reasonable. (Maybe even buy out the stock from the two undercutting each other into oblivion and put it up for sale myself.)

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Originally Posted by Losara

When the one listing becomes 2 listings and then becomes even more than that you need to leave the market and re-enter it when conditions improve. If conditions don't improve it means that the item value has been ruined by over-supply and you're better off looking for other items in demand that haven't got a large amount of supply.

Players tend to get comfortable selling certain items because they have a stockpile of the mats to create them but sometimes its better to either store those mats away for later use or sell them off and try other items to sell. E.g. Player A lists Item A for 200k originally then price starts dropping towards 100k after Players B, C & D enter the market and start an undercutting war with each other dropping price by 1k each time. Due to the fact that supply > demand (sometimes due to just wanting to offload the items being sold) these players will keep dropping the value until they can sell their item and leave the market at that point.

By this point Players E, F and G have entered the market and are now listing their items at the new lower price of 100k which will almost always tend downwards further until someone starts buying out all the left over stock. At this point the item value is ruined until all of these new players decide the value of the item isn't high enough for them to sell at in which case they tend to leave the market and it will become empty again meaning demand > supply and then original player can re-list their item for 200k again.

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This. Supply and demand benefits both consumer and provider. Roll with the fluctuations and recognize when something is oversaturated, guys.

Its always like this. I go farm, leave all my stuff in my retainer:
They sell overnight, but then when I go check the market board to see how much they are costing, its just pure apocalypse just undercutting that makes no sense. Welp guess I will go fish something else.

Some legit reasons to undercut:

- Bulk discount. If someone is selling a single for a high price, I will sell a stack of 99 for a chunk lower. Maybe a person only needs 1 of the thing, but if they need 99, I'm gonna be the go-to.
- Everything listed is HQ and I have a NQ of the thing. It's gonna be half the price of the HQ in that case, regardless of sales history.
- I got that thing from a retainer quick venture or a quest, and the effort I put forth into getting it was 0, so I don't mind losing potential money to sell it faster.
- I made it and I know how little effort it was for me to make and gather the materials, and the listed price is WAY too high for the amount of work it actually took a competent crafter.
- There are 20 items all listed by the same retainer in their attempt to flood the market. I'm gonna undercut by at least a few gil to get listed at the top.

If I can fill my 60 Market board slots every day and 45-50 items sell I'm making a lot of gil.

Because I can, of course.

I need quick cash, sorry.