I don’t see it as an end all be all as much as a nice touch. When I was a kid playing Pokémon I imagined that my trainer looked like me. After a few games they let me play a female trainer. The more recent games now let me pick a skin tone close to my own. Neither of these were mandatory changes I needed, but they improved the overall experience for me.
I think people get too hung up on buzzwords instead of seeing more options for customization.
