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I’ve been thinking about this. FFXIV, as we knew it, really ended with Endwalker. But they can’t just walk away from the game, it’s a major cash cow. Still, it seems like they’d rather focus on creating new titles than building on what’s already there. So what do they do? They sideline the existing lore, shift the setting to a new continent, and act like everything before Dawntrail essentially doesn’t matter. That way, they can effectively make a new game without the effort of developing an entirely new MMO.
This x100. The main FFXIV story is done. If this was a movie/novel/etc., the climax has passed. Everything else is falling action from this point onwards. If your expectation is for things to be as "good" as ShB or EW, you're in for disappointment, b/c those were only as "good" as they were due to the previous multiple expansions of story they built on. If you recognize that and gauge your expectations appropriately, you can still be very satisfied and have a lot of fun with DT and whatever comes afterward.
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Instead of expanding the story meaningfully, they recycle plotlines from other Final Fantasy games, reuse old assets, and rely on the loyalty of the playerbase to keep things going.
This, however, has been normal for FFXIV since the beginning and has been explicitly stated as part of its purpose. Many of the key areas and plotlines since ARR have come from previous FF games (Crystal Tower is FFIII, Garlemald is the "Empire" from FFVI, heck Omega was all about just pulling bosses from previous games, etc.).