Not the best example, because we would actually be saving money in that case.
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Everyone has varying definitions of Midcore Content and what it needs to have a longer shelf life.
Would you classify Eureka/Bozja/etc. as Midcore? I suppose you could. BA, Delubrum Reginae, etc could all technically count but these are instances within instances that require a grind just to unlock. The problem comes from the fact that these are kind of time sensitive grinds. If you aren't there when the content is relevant, you'll have a hell of a hard time actually doing any of that content with any frequency.
Variant/Criterion Dungeons should've been the answer since they essentially let you skip the prerequisite grind in order to unlock the content but due to a lackluster reward system and that the content is objectively difficult for the sake of being difficult, it fell off quickly since there wasn't really any reason to go along with it outside of whatever rewards you were trying to unlock. Sure, it appealed to those that like challenging content but since Savage already grants you difficult content and with tangible rewards to go alongside the work, it becomes less appealing. Since they're going to take another stab at Variant/Criterion Dungeons, all they would have to do is make gear that is equivalent to Unaugmented Gear but with a 3rd Guaranteed Materia Slot and the content becomes at least relevant. It wouldn't invalidate Crafted Gear for Raids since you can overmeld that, Unaugmented Gear has the benefit of being upgraded but for those people that want to engage with this type of content, there's a fairly nice carrot on a stick for them. If they don't want people to just grind for a full set of this gear, just do what they always do and put a limitation on the gear, be it weekly lockout, currency grinding, etc.
Now I'll be the 1st to admit that this is a shortsighted fix but the fact is that people like to see themselves progress. Be it level, gear, some collectables that they enjoy (Mounts, Minions, TT Cards, etc.) getting SOMETHING worthwhile does help to keep content relevant for longer than if it wasn't the case, hence the current state of V&C Dungeons. It's a bandaid fix instead of a full on solution but regrettably, solutions that don't require waiting until 7.0 aren't exactly going to happen either. Salvaging it for now would be for the best until a more permanent solution can be made.
I'd do content that is fun even if it hadn't a reward attached to it. But a reward is nice.
This is partially the side-effect of drip feeding content the way they do. People are so starved for new things to do they dogpile on whatever releases immediately. It will happen again once Deep Dungeon drops. At least with the accompanying relic there will be more meat on that bone.
As for Unreal. That remains one of the most underutilized ideas and it completely baffles me why. We've had a wealth of new players who have likely never experienced any of the older content at launch and all they've utilized it for is one EX every four months. I imagine it takes time to rescale everything up to our current level but I still think it's a wasted opportunity. Although, adding proper rewards is another problem. Criterion all but died a slow death because the reward were abysmal relative to the effect required. Especially the Savage version. So making any potential Unreal content worthwhile may be tricky.
Single player games differ in that regard because both their challenge and progression are entirely at the individual player's desire. Omega can be completely curb stomped or cheesed if you know the proper setup. You're also not reliant on other players. Criterion didn't die because nobody did it. Those same players had no reason to go back, thus making it harder for newer players to find groups interested. You wouldn't have that issue with a super boss like Ruby Weapon or Omega.
It should also be noted people did complain about that "Proof of Omega" certificate being incredibly lame.
The content isn't necessarily short. People like to blow through things at a ridiculous pace. I see people talking about how stressed out they are about frontlines when they hit 25 in only 2 weeks. I think I'm level 4. Island 10-12 was done in a day or two and people were actually bragging about having the gator. Meanwhile, I got it done in 13 days with minimal effort.
Too late? too late for what? Are we going to a party? :P
And relic's last step always come out after the last hard stuff is out right?