You seem familiar with this, a buyer perhaps mmmmm? Or maybe a seller MMMMMMM?
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Can't SE just impersonate a player in the process, and permanent banned the seller immediately after entering the instance on main account.
that's bordering on entrapment though.
... how? Entrapment would be players unlikely or unwilling to sell content but coaxed into doing so. These players know full well what they're doing; know they're breaking the ToS. They simply don't care. A GM pretending to be a potential buyer isn't tricking them to do anything they wouldn't have otherwise.
As for why this wouldn't happen. Lack of manpower, time and desire. Content selling just isn't prevalent enough for SE to care. At least not in a disruptive manner.
OP, I agree, it's pretty egregious. When I came back after being gone for a few years, I couldn't believe what PF had become.
As a result, I rarely look at PF now, so problem solved for me.
Not sure SE can really do anything about it though ...