Make sure you're actually placing your retainer in the market wards. When I first started selling I had my retainer loaded up with crystals and wondered why they never sold, then I realized that I never actually summoned him inside the market ward.
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Welcome to a game where the majority of the population is at "end game".
It's sort of a cycle.. your stuff won't sell fast (or at all, not that the horrid search feature of the market wards isn't annoying enough.. can't i just see what my char can use instead of going in category after category... /rant).
Now you stop making gear as it doesn't sell. New players come and can't get gear they want (thank god for NPC's selling stuff, or i'd have nothing),
People complain to each other (newbies) about shortages, assume there is a market... make gear.. and we start again.
Reminds me of when i restarted on ffxi.
Sure there is a shortage of lowbie gear in the wards, but there is no shortage of mats or crafters that can make gear. I fail to see the problem. If you can't find gear, just buy the mats, it's cheaper that way anyhow.
OP, sell things people want and you should have no problem. Really, 500 gil? NPC that mask instead, or turn it into tier I materia and sell that for 1k.
This........
What don't you understand about people not wanting to buy gear that isn't good? If you want to sell things quick try craft materials, shards, crystals, or materia (the ones that are actually useful). Otherwise just put something up and hope for the best.
Also most likely slow due to not many people playing atm.