With all due respect towards the artists taking part in the contest, most of the sets didn't even look like gear, which belongs to the asked role. A few sets were amazing, though. But still, they
imo had an much easier job to suprise people, because...
- we never saw anything of those fan artist before. We know the artist working on FF14 very well by now, since they designed over 1200 sets already.
- they didn't had time constrains. At least not harsh ones.
- they didn't had to stick to a theme and could design what they wanted.
for example. In my opinion artist working for a company have it much harder and then there is also the fact that gear set are subjectiv. You dislike them, but others think they look good. As an artist you can't satisfy everyone.