I hope we remain the underdog because underdogs always try harder to impress people.
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I don't know Averax, being competitive with the big guys is also better for the industry as a whole.
I'm not sure if the big "sleeping giant" has woken up yet, but I sense we'll all be better off if there is a real competition at the top for the paid MMO space. (The free to play games in Asia especially already dwarf the sub space in raw numbers and in some cases revenue.)