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So keeping the servers running was accidental to, or a necessary requirement of, not completely shutting down the game. With the creeping, slow, and underwhelming content and hotfix updates since the PR stunt, not much progress has been made.
Creeping and slow? lol. I don't remember one MMORPG that has evolved as fast as FFXIV is doing after release. And I played pretty much them all. Sorry, but you're pretty much detached by the reality of the game.
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You may be correct about giving particular financial info about the game, I'm not a corporate lawyer. I doubt there are laws that restrict a company from saying "We've doubled the size of the dev team." or "We've greatly increased the production budget." Perhaps in limited circumstances some hard data can be given and I doubt, at least legally speaking, that it's delusional to request it. Again, these are unprecedented circumstances due to an unprecedented, devastating failure.
It's illegal for publicly traded companies to give concrete financial information outside of periodic earning calls, because it can be seen as speculation to make the stocks fluctuate.