It might have something to do with the actual wording of the email...
"To Celebrate the upcoming release of FINAL FANTASY XI's 5th expansion, "Seekers of Adoulin," we're pleased to announce that we will be holding our very first "Double EXP Campaign"
Don't miss this opportunity to sharpen your skills, hone your magic, and grow even stronger in preparation for the dangers that await you in the untamed lands of Ulbuka"
sounds like they understand that lvling up in XI can seem daunting to new players and actually want anyone that may have never played the game before but are being drawn in by the new expansion to actually be able to experiance said expansion, rather than people like me... played since NA release, but fianlly quit when it got up to "Wings of the Goddess" but I'm still struggling to put together parties to finish Rank 6 missions for the first time.
