Way to ruin the joke dude lol
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Like others have mentioned already, that proverb means (at least to me) is that Heavensward is at end and Stormblood is coming.
"Azure" means Heavensward because Heavensward in Japan had the title "Azure Skies of Ishgard". The "Crimson" means Stormblood and Stormblood in the Japanese version has the title "Crimson Liberation".
If it's just a poem on how HW is ending and SB is coming, then it's fairly redundant. We know that. Everyone knows that. But these poems have always had hints about future things. I don't see why they would break the mold now and state "Oh yeah, Heavensward is ending, Stormblood is coming, please look forward to it", when that's been known for a very long time now.
There must be something else here.
Here's a theory...
We know that red mage will be unlocked in or around one of the starting cities. Presumably the second job will be as well. Perhaps this is letting us know that Red Mage (crimson) will be unlocked in and around Ul'dah (embers = Immortal Flames) which is in the east (sun rise), and that Blue Mage (azure) will be unlocked in and around Limsa Lominsa (squall = Maelstrom) which is in the west (sun set).
We know HW is ending and next is Stormblood, but what this poem may be saying is that the story of Stormblood begins in 3.5, leading to 4,0, the same way as they did with ARR to HW.
And I think you can relate those two sentences to two characters.
Crimson = the woman in the teaser
Azure = Steinien. (Azure lost amidst sqall may means that he is traveling with no destination as we noticed after the end of Dragonsong War)
But I bet this poem is only related to where the main story is turning and none to do with Jobs.
Another poin that states what I said in my previously post. Look at Eorzea´s Map
http://www.ffxivinfo.com/images/maps...aps-eorzea.jpg
West = Ishgard (where we were in ms)
East = Ala Mhigo (where the ms is going now)