Ah, but if you're harassing someone you're not undeserving - You've broken ToS/EULA by harassing another player. It's more like:
Player: "Ah, think I'll log on and play some XIV."
SE: "Why hello there player, I see you're playing FFXIV today - BANNED!"
^ That is undeserving and simply "to send a message we will ban you."
Compared to:
Player: "Ah, think I'll trade spam people and people I think are bots, I know this counts as harassment but who cares!"
SE: "I see you're harassing people..carry on!"
^ Not punishing.
SE: "I see you're harassing people, you're breaking the terms by doing so as it is also a bannable offense, you will be temporarily suspended or permanently banned depending on prior infractions." This would be punishing someone for breaking the terms you agreed on. I get what you mean, but simply doing nothing at all means you're free to harass and bot and so on and nothing will befall you. Sometimes they need to send a message if they truly ever want to fix certain situations. As exampled with the Salvage Bans, people sure as heck thought twice about openly exploiting and cheating any flaws found in a content system SE released in XI, since entire linkshells were broken and/or banned. It may be seen as bad taste, but it could be worse, they could be scanning our computers constantly and ban us if they see any program interact with the client even if it's harmless.
