They don't do it because they don't have the time, they had a huge issue with RMTs in 1.0, and they knew they would with ARR, that is why we have things like not being able to mail things to your alt. They had to rush the game, they didn't have nearly everything they wanted to have finished by launch, so a lot of things got put in half done. Now instead of being able to work full time on things like moving forward, half their team is still trying to play catch up with what they didn't deliver to begin with.
