I'm sure this is one of the ways for dev to bring more people into the game AND to LL as well as Gridania. It's stated that you will undergo through some sort of a trial (personality quiz? lol) to decide which company suits you best. IMO it'll be good for SE to give some incentives to those players who join a company recommended by the trial.
Or, put on a temporary recruitment cap for a Company with too many players, like they do with World servers lol
And make it so that Company missions are City-state based, meaning missions from the Company in Gridania will only be around the Black Shroud and its surrounding areas, and so forth for Ul'dah and Limsa Lominsa. This will definitely help to spread people.
