Originally Posted by
Betelgeuzah
It's such a marginal number, that it doesn't matter. The revenue they gain from those who don't leave is a greater incentive.
The people who left by now are much larger in numbers, and this sub fee won't affect them. Seriously speaking, how many of them do you see coming back before 2.0 now that it has been announced? It doesn't make any sense, with or without sub fees.
This fee is in place for those who play the current game and are willing to pay for it. Some will leave, but we are not talking about a mass exodus here- since this game doesn't even have the playerbase for mass exodus in the first place.
50% of people leaving the game in its current state is not the same as 50% of people leaving WoW in its current state. And even in that case Blizzard would get more revenue out of 5mil of their players paying a fee instead of 10mil paying nothing.
In a nutshell, not all customers are equal. Especially when half the customers are blocking the company's stream of revenue from the other half of the customers altogether.