Originally Posted by
MisterNublet
WoW was at its height at the start of WotLK, but at the same time they started a new motto "Bring the player and not the class". They simplified classes, and homogenization across the board. They began trivializing non-raid content.
Blizzard stopped reporting subscriptions during WotLK, and the player base began to decline as the expansion grew older. Everything came to a head, and exploded in Blizzards face with the release of Cataclysm.
SE is just repeating history with Endwalker.