SE fail - beginning to think they don't care
A block list should be used for players that you don't want to listen to, not filled up with gold spammers. Aion had this same issue and it drove me away and a lot of other people.
MMOs have had features out there to block them for years, so the fact that SE failed to implement anything to block them from the start is a major failure in my opinion.
-Lvl chat restrictions: 1-9; 10-19; 20-29; etc....
-Right click - report spam is even better. And it auto adds to a separate block list. If more than XX # of people block the same person they get banned entirely from chat.
-Shout time restrictions.
The fact that I've reported over 100 spammers using the in-game support desk and only 6 have been deleted from my block list is a serious disappointment. If something isn't done in the next month or so to address this issue, it will cause me to cancel the subscription, as it just screams "F-you, don't care, deal with it" attitude towards the player base.