Yoshi-P stated that cash shop funds will be going towards in game vanity content and side costs
(like EU servers).
http://www.reddit.com/r/ffxiv/commen...ning_ceremony/
Although atm i'm taking this with a grain of salt since we have yet to see those minions in game,
(along with the new red/blue/green metallic dyes)
And we now have slight "pay to win" in game thanks to the sales of Premium and gold weddings in game.
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On Topic, I really hope they would do a focus on vanity and player customization in the future, the bug fix they did to female Roegadyn Lips was a great start! I really hope they fix those baldspot in almost every hairstyle though.