There is nothing wrong with instant gratification

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Originally Posted by Azazela

The ultimate goal can be as faraway as 6 month, but the process of getting there needs to be rewarding. Otherwise your MMO fails at its core.

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Then by your logic, 60 runs is fine because you are gaining gear as you go. If it were the case that runs 1 - 59 saw no improvement in your character, I could understand the complaint. But lets be honest, by your fourth run you can already replace a piece of jewelry.