Another reason I think SE needs to step up their PR efforts before launch. They can't expect journalists magically to have all the answers or to be able to spend dozens of hours (during a closed beta no less) to chance upon the most marketable aspects of the game.
Hawk the key features and describe dozens of others. Party sizes? PvP system? WTF is a "primal"? Why won't new players be at a disadvantage in a game already 2 years old? Let them know. We would hear much less "FATE cloned GW2" if its first sentence of the press kit mentioned its actual (or even idealized) lineage, mentioning FF9, FF11's Besieged and Campaign battles, etc. It could even describe how it's better and different than the competition.
I don't expect SE or anyone to be perfect, but a little help for these guys would go a long way to helping promote the game clearly and accurately.
