I'm not one to typically nitpick the hell out of a post, but on this subject, I must inform you that you are far from correct. COD did not set the standard for anything.
- Halo: 11/15/2001
- Medal of Honor: Frontline: 11/9/2002
- Counter Strike: 11/18/2003
- Halo 2: 11/9/2004
- Call of Duty: Finest Hour: 11/16/2004
Halo most certainly set the standard for "Xbox". Which continued onto Xbox 360. The first COD, was PC only. I never played those terrible games, so, I was not even sure what COD was first on Xbox but it appears to be Finest Hour.
Anyways, I'm not trying to be a jerk, I just can't stand by idly while someone doesn't acknowledge Halo for all it achieved.