ESO is likely what I would be playing if FFXIV didn't exist. It has a lot of things I like, especially in regards to how the game world can be interacted with. The character models are arguably in uncanny valley territory, though. Furthermore a lot of ESO's open world bosses are bullet sponges and the cash shop is pretty invasive. At least FFXIV's cash shop doesn't take things off of its store in an effort to encourage people to buy things for fear of missing out.
At the moment, FFXIV wins out for me but I'd definitely appreciate more competition where the MMO market is concerned.
