"At the following time, we will be performing maintenance on the North American data center. "
They shouldn't say "we" if they aren't the ones doing it.
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I am not sure what business experience that drew you to that conclusion but companies choose their own maintenance period. If their ISP is forcing this then Square Enix as a company can switch ISP's just like any other customer. This means their ISP isn't going to lose that business so that will accommodate Square Enix's maintenance windows. This is assuming that it is related to their ISP which they did not state in the maintenance notification.
Please provide any research or evidence that you have or that Square Enix has posted in regards to this being an ISP maintenance?
You present yourself as a fan boi. Someone who defends something without any researched information or posting by the actual company in question. You are so determined that you are right that you present your guess as fact. Reminds me of Apple customers who defend Apple just because they own an iPhone.