It's just imbalanced reward-wise. SE has acknowledged this, people have mentioned it, etc.
SE has also said they weren't expecting this much interest in the hunt if I understand the translations of the live letters. Really I don't see why that is. The rewards are very high all across the board for doing hunts. You get like three different types of tokens, at once, all of which can be turned in for different things. It's all well and good, but if it weren't for the novus quest, I wonder if people would still do expert roulettes and other things. Heck, because of the way you can get sands of time from the hunt, even getting a novus seems like too much work cause you can just get a gerolt i110 weapon in a day if wanted, assuming you had the soldiery saved (from doing hunts of course).
If you are looking for quick rewards and don't want to spend a lot of time, the hunt is too good to pass up. Certainly if you don't mind less rewards, you can do the other content in the game for fun. Being as you can experience all the game has to offer by playing the game for only a short time, it's easy to see why people go for the big rewards that you can get in the shortest amount of time. It's like saying, do you want 100$ or 200$.. and oh yea, if you want the 100$ you have to wait a hour, but the 200$ you can take right now if want!
