"Your first two orders with us must be shipped to your billing address for security and fraud prevention reasons."
Yeah right, keep doing this purchases-that-will-never-be-delivered because not every EU players are in EU/UK countries. There are Asian players, you know that right, SE?
At least get a general store that's not too strict over this kind of thing, so many Asia players are having hard times to get the EU promotional items.
I think hanabee did well last year, from what my friends told me.
