I didn't do the pre-order for HW, so I can't say.
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@ RaijinSupreme, i believe you are correct however for Heavansward i recall getting a theme like right away so there was no counter.
The SB theme is rather nice i must say
Looks like they fixed it. Now, it just shows it's unavailable for both the standard and digital CE edition because you already pre-ordered it.
so just to let everyone know, I just spoke with a sony rep and they pretty much blamed SE for all the problems going on right now. I was able to get the avatar but the theme is locked an prompts me to the psn to buy ARR. Even though they told me i have it registered something still fells off about the whole deal, hope all you have better luck then me.
So far, both my wife an I who purchased the digital SE for StormBlood have been able to make use of the avatar (ugly as home made sin) and the dynamic theme - which is wonderful and perfectly formed... All that is left now is to get the actual content downloaded. I suspect that a lot of the confusion may be caused by people getting CS reps to do stuff that muddies the waters.
The suggestion from Sony that it's all SE's fault doesn't really stand up to me because as far as I am aware, no licenses will be applied to SE accounts until we can actually launch the updated launcher.