It's not costing an arm and a leg though. The prices were adjusted to account for currency exchange rates and now people in Brazil and Russia are paying the same as everyone else. I don't understand how this is even an issue.
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You are never going to win. To much of this forum is cemented in the players are wrong and you should live with it. But maybe they can sell us another plushie instead of discussing this. Ok I didn't watch the last one did they try to sell another real life item? If they didn't I am sorry.
Does anyone believe this literally was a decision made in less then a week?
Letter from the Producer LIVE Part XXXVII
Date & Time
Saturday, July 15, 2017 at 2:30 a.m. (PDT)
* Starting time is subject to change.
When I first moved out I made min wage. I paid all my bills and looked after myself. With enough money to rent one game a week. Basically a monthly sub to 14. Don't try to make people feel small, who budget a few dollars a month to play something.
You do not know the reality outside of your bubble do you? People spend 90% of their time on jobs and do you think they dont feel stressed or worn? For a lot of people this is the thing to relax and chill.
Do not talk about a thing that you do not understand (especially on different lives in other countries) it's gonna make you look like an ignorant.
Btw, I just watched NoClip documentary about ffxiv where they state that they almost ran out of business during the bad launch of 1.0. I'm starting to think they should have...
Our 'entire livelihood' does not depend on the price difference between the old and new exchange rate. In fact, some people can afford it just fine, they just don't want to pay a small fortune to play the game every month.
It's a bit tiring to repeat this every time, but, again: the main issue here is SE not warning us before changing their exchange rate, just a month after many people bought Stormblood and can no longer refund it (limit for refund is 30 days). We understand why this change in prices happened. We do.
It's an issue when everyone paid for the game and it's expansions, were promised a set price for it an then it suddenly changed with no notice. That has been explained a lot in this very thread tho
And yes, it's costing an arm and a leg and even more, R$50 would be the new sub price and that's the price for a whole game for us. Remember: Not everyone gets paid in dollars.
Saving my money when I don't make enough to justify spending it on a luxury isn't ignorant, it's financial responsibility.
I've been there. I worked full time for minimum wage and went to school full time. But you can be sure I wasn't blowing my money on a luxury subscription, let alone the system and internet connection required to play it. Having enough in savings to cover emergencies is way more important than spending money to blow off steam when there are free or cheaper alternatives.
While I heavily agree such a change is something SE should inform you of well beforehand, your statement isn't accurate. Not everyone has been paying the same cheaper sub, I've been reading the threads both here and on reddit and from my understanding, players who invested in the game pre-steam have been paying the same sub price as everyone else since 2.0 came out, so the change is only to adjust the steam price to match the mog station sub price that people from the affected countries have already been paying.
That being said, I do not like the fact that they didn't make any effort to notify people of this, even if it is not breaking their own user agreement.
I don't get why you think it's your job to decide how or why someone spends their money and judge them on that, it's their money. We're SE's customers and deserve everything that everyone does if not a little more, because now we have to play in a ridiculously lagged server and in english, for the same price someone that earns their money in USD and has their own regional server.
So do you want everyone to be like you ? Live to work and nothing more because muh financial responsibility.
First, I assume that you don't live in a third world country because its seems you don't really know how things work here, its a mess (I can talk from the perspective of Brazil), you don't have the alternative of saving money because the economy here is on a crisis. Secondly, you dont choose what you like on life, some people like to play sports something really cheap, some people like us like to play video games because is the only thing that we like and make us distract from ours sproblems. Thirdly I said you sound like a ignorant because you are trying to talk about a thing that is not your reality, your country isnt the same as everyone (seems like this is kinda hard to you to understand).
Just stay quiet on this, you clearly dosnt understand the problem.
What you just said is definitely right, and we are all aware of that. These are not the people I mentioned in my post but they surely need to have their situation looked into. I can say for myself and my mates that we would've never paid the sub in the first place if they were not in the steam currency. These before-steam customers deserve even more than us that got our prices up suddenly and I hope they get that.
The fault in the whole changing price argument is SE didn't change the price of the subscription. What changed is the exchange rate. The exchange rate just happened to change the pricing of the sub for certain people in a negative way.(Truth be told if this occurred and let's say SE for some reason decided to have BRL pay 14.99 a month aka $4.77/month, no one would make a peep because it's in their favor.)
Basically the 30 days warning would occur if saying FFXIV decided to go from 14.99/month to 16.99 a month, that's changing the price of the subscription fee. What occurred with Russia and Brazil is a change in pricing due to currency rate conversion. What appears to be the reality is due to your weaker currency you are now paying more for your sub, but this isn't the result of SE changing the subscription fee, they changed the worth of your currency to be more in tune with the global market. And to that it is accurate. 28.99 in BRL was $9.23, and now as you said it's 41.99 which brings you to $13.36, which better represents the global cost.
I'm just saying, SE has no reason to release a 30 day warning about this because what occurred is the result of a currencies loss in value rather than them changing the price of subscription for all players otherwise everyone would be facing a price increase currently, but this is only hitting people of certain currency.
There's also his unofficial subreddit, that he's said to visit quite often.
https://www.reddit.com/r/JimSterling..._pricehike_in/
People, ive read almost all
The posts and you seem very infuriated.
But i see mainly different viewpoints from the people who got affected. If you want a real change try to get
Out of your system the "fairness of the price" and focus on the ToS and the lack of communication.
Piece of advice, the official forums tend to contain the damage. You must take the conversation elsewere.
But SE had kept the same unchanged price for years on Steam for both Brazilian and Russian players. If they desired the pricing for us to be in tune with currency rate conversion, then perhaps they should've done that from the start.
They should have known that, by taking this route, price adjustments would be needed someday, but when it was time to finally do it, they did it in the most disrespectful and shady way possible.
Also, what people are upset about is that this very much feels like a scam, specially because it's been just a month after SB launched and on top of that both ARR and the expansions are still in the same old price on Steam. 105.99 BRL, the price for Stormblood, is roughly 34 USD. But they haven't touched that, only the subscription fee. If they want their game to follow currency conversion correctly, then why not fix those prices as well?
And this is a price change in a way because the fee remained untouched for Steam users for too long. It's not like it has been like that for a month, so we should expect price fluctuation because we're paying for something in USD when our own currency isn't USD. This was more like as if SE at first understood the economy in the countries affected and agreed to make the game more accessible, and then when it was time for adjustments (and with a terrible, terrible timing, might I add), they just ignored whatever it was they took into account when they first settled for the "fixed prices" and changed it without notice. And we weren't even worth a more thorough thinking on the pricing, either. We've been just discarded.
I understand it that they needed to make this correction, trust me, I truly do. And I believe everyone else here understands it too. But the way things were handled, silently and disregarding the players affected is what put us all off.
Yeah right. I see lots of posts talking about fairness from the Brazilian and Russian players and how they should not be paying a higher price. They are highly upvoted too. Maybe you don't believe that it's unfair. However, based on the responses in this thread, that sentiment is not what the other Brazilian and Russian players share.
As I said in my earlier post, I can agree with the communications part but not how it's fair for people from 2 countries (Brazil and Russia) to pay a cheaper price than anyone else around the world.
I actually suspect they had a reason for that. My guess is that they were worried people would use the 30-days notice to stock up at the lower price, and people in those countries who have been paying full price all this time (because they're not on Steam) would be mad that they don't get the same chance. They probably can't change it only for new customers but keep a 30-day delay for current customers. I also think this may have been an emergency move to stop some shady dealings, and knowing this was happening in advance would create "advertising" and more business for them in the 30-day period.
But still... even if there were reasons they felt they had to do it quickly and without advanced notice, they should have been ready with a statement the moment it happened to apologize and fully explain why. So, at the end of it all, I think everyone still does have a valid point about the way it was handled.
That's what we're trying to do. Lots of players took to the reviews on the Steam storefront (which is currently sitting at 50% [Mixed] and still falling -- it'll probably hit 39% [Mostly Negative] tomorrow). We also contacted multiple game journalists, media outlets, youtubers, influential players, gaming communities and others to try to build up a voice that Square Enix would listen to.
And I hope we can manage that. Would be nice to count with the help of as many people as possible, though.
You know who deliberately warned all players 30 days beforehand, suggested that they stocked up on subs in the lower prices while they could, and then waited until that campaign ended to finally increase the price to a higher but still not abusive tier?
Blizzard. When they increased the Russian WoW subscriptions to 550RUB, yet did their best to make the transition smooth and friendly to their player base.
Yes, but all players in that market had the chance and regional pricing was already in place officially by Blizzard. Here, only Steam customers could get the deal, so even a part of the players in those countries would not be eligible unless they buy the game again (as some did to get it in the first place).
I agree that it was handled much more smoothly in their case because it was an intended feature from the start. But that is the problem that caused this whole situation in the first place. If the price had been quoted on the website as official currencies from the very beginning, they would have given the notice. The problem for them is that Steam was an exception, and they let it fester for way, way too long.
It wasn't. Steam is locked down pretty tight against this sort of thing. You can't gift certain games/game time to people in other regions. When I first moved down here I didn't bother to switch my Steam account to BR because I just never thought of it. Then when my husband tried to gift me a game for my birthday from his BR account it was blocked until I switched mine to match and Steam confirmed the location I was logging in from.
Well lesson learned for on how much and long should we put trust (and money) in a company. Steam is getting tons of negative votes, and the damage caused by the company will not be soon forgotten. I shall remind this and all my friends every time they ask me about SE games and when I'm looking to buy one. They have all the right to change their currency balance and we have our right to repay with the same kindness not choose this company products anymore. I'll do my part here among my friends to not forget this.
Another, less obvious problem is that this is going in a counter current when compared to other examples in the industry.
This was mentioned countless times here in this thread, but other MMOs such as World of Warcraft, League of Legends, Warframe, storefronts like Steam and GoG, all of those switched to differential regional pricing as a means to attract more players from different markets and increase their revenue. Heck, when Steam introduced lower prices to the Russian region, Gaben himself mentioned that it would be foolish to ignore the Russian player base.
What's Square Enix doing? Sticking their heels on the floor and trying to enforce a payment & pricing model that Blizzard themselves started to move away from has been almost 10 years.
When was the last time that Squeenix tried to enforce practices that were 10 years old in an MMO while ignoring how their competitors were modernizing?
Oh, right. FFXIV 1.0...
Well, that's the thing... this is an MMO. A game that's also a service. So bad PR and bad management are also part of the service, and thus must be mentioned in the review. Do note that many reviews point out that the game itself is wonderful, but the customer service, PR, server stability and overall management are terrible and can ruin the experience of the product. It's only natural to be willing to know those things before you buy a game, otherwise you fall into the same traps as we did.
Also no, the prices outside the Steam storefront were based on USD directly and weren't adapted for region. The only prices where they implemented regional differences were inside Steam, both in subscriptions (which ended up in this debacle) and in the price of the base game (which is strangely unchanged, and it was even updated for Stormblood at much lower and friendlier price than Heavensward back in the day).
The inconsistencies just show how badly Square Enix is managing the whole situation, sadly.
The product itself is fine, but this is not a single player offline game and the company behind being open and honest with their customers about issues is absolutely essential to the actual enjoyment of the product. Like it can be the greatest game in the world but if SE won't let people open it then they cannot enjoy it and that needs to be known.
It's not exactly about paying a cheaper price. I guess it's more like a.... Localization? Of price. Whenever a company wishes to sell something outside of its own territory it needs to make several adjustments or the market it's going into just won't accept it.
The price BR and RUS paid was decided on accordingly to that "localization". Had they kept it fluctuating and depending on another currency in relation to those countries' own currency from the start, the game would never have reached as many customers as it did. This is business, this is marketing strategy. You do not give your customers a sense of instability if you want to keep them around.
But they should've been more well prepared to doing price adjustments. They should've done it more openly, perhaps explaining why they made their decision and still taking into account the economic situation of the countries affected. The way this has been done, SE really showed no care for the customers they previously made their service accessible to. They wanted to embrace those players at first, and now they're trying to get rid of them.
And people will mention how unfair it is because of those who enjoy going on about how we now "pay the same as everyone else". But 15 USD is not the same as 42 BRL. Every single post I've seen talking about how "unfair" it is has been triggered by the same argument of "stop whining because you pay the same as us now". And every person who has said that fails to understand that's not how currency conversion works, and that's not the best way to handle such thing.
I'll wrap this up by again saying that I agree with the need to make adjustments. But I disagree entirely with the way it has been done, the way SE is handling it and I specially disagree with people thinking USD has the same value for everyone all around the world and keep trying to make that an acceptable argument as to why we should not be upset.
I mean from me, I see both sides of the argument. I mean technically wasn't the sub system exploiting a loophole through steam in a sense? But Yes the lack of communication and the timing of this was very bad.
No, it was not a loophole. Regional pricing is used by multiple companies to make prices more attractive in regions where the income is lower and people have less money available for entertainment. That way they can cater to players that normally wouldn't pay for the game's original price, and end up getting increased revenue when you sum up the whole player base.
The thing is that Square Enix's implementation of regional prices was always half-assed, and instead of tuning it for better (like other companies are doing), they just eliminated it from subscriptions, which was at least a few steps backward.
I agree with you that regional pricing makes sense in general. But if that's the argument you're making, then it's back to being about "fairness" again. A lot of people want to say it's not about fairness (since Steam in RU/BR was an exception as it was), it's just about notification. But the argument about notification gets muddy for its own reasons.
There's no question that the situation is dire, but if you're trying to bring attention to "the cause" and get Square Enix to take action, what are your demands? Implementing regional pricing across all their systems and Platforms (and closing the Mogstation gifting loophole) would take months, and in the meantime they probably wouldn't let Steam continue to be a one-off exception in two countries. Realistically, the best you might get is an apology and a free month of playtime or something, but I don't see how they can really solve the problem over the short term, even if it were because they're behind the times.
It basically was a loophole, because it only applied to Steam, and not direct Mogstation subscriptions or PS4, and only two countries (RU and BR) were way out of alignment with USD. It goes a bit beyond being half-assed, and looks more like an accident or mistake. "An unintentional good idea?" lol
Again... steam have a region lock as far as I know, so its probably impossible to exploit this. And I'm almost sure that the SE have one as well, so sounds like something that did not happen, specially nobody here was successful in confirm this, on the other hand, on WoW people actually talked that was completlely possible.
Edit : I almost forgot to put the reminder : This discussion is not about fairness
Also it has come to my attention that apparently it was announced this was going to happen in an interview around May. "They made the announcement around the end of May from what I read Because they KNEW it was a problem but they said they couldn't get Steam to fix it at the time Because it was on Steam's end the problem was according to SE (I dunno if it was or not)"
Well, as much as I half-joked with some revolutionary speeches here... I'm not a revolutionary leader, I'm not the representative of the player base (I'm as much of a representative as any other player), so I can't exactly "list demands".
But I can say what I would like to see Square Enix doing, even though they're very likely to resist that to their last, even if that means keeping their current collision course:
I'd like to see them indeed start moving less "half-assedly" towards true regional pricing. Reinstate the Russian and Brazilian prices and start to actually keep track on the pricing for other regions, and how they could implement better regional alternatives (Canada, Australia and New Zealand are no-brainers when it comes to "next places that need better official regional pricing"). Heck, they could even use Valve's metrics, if they seem so incapable of setting those prices themselves (...even though they already do that for the prices of the base game at Steam).
They would need to change quite a few systems when it comes to pricing, billing and account management, so this transition would probably take months; but if the process was dealt with transparency and information to the players, I'm pretty sure the impact wouldn't be negative.
Over the course of a year or two, most of their major regions could have a regional pricing system slightly akin to World of Warcraft or League of Legends. They'd probably also have a larger player base, which comes as a consequence of this type of price localization. If they manage to use their revenue well and manage their infrastructure without botching anything, we could have a better FFXIV, with fair pricing for more regions, more players and a large and steady revenue for Square Enix.
I don't mind if the solution isn't exactly short term. I'm more than happy to wait a few months in a less-than-optimal situation if that means we're moving towards an optimal one, rather than sticking our feet in the past.
Rose-tinted glasses? Maybe. But there are precedents all around, including their biggest competitor (World of Warcraft). If we don't fight for a decent service, they will never give it to us.
Say what you will, it was a interview on video that directly address this. So saying it was completely snuck under the table would be wrong, I think this more an issue of not proper spread of information. Yes, it probably should have also been announced more than there, but I have to question the ones interviewing, not properly making sure this information was made public.
EDIT: Look I know you are angry, but do not direct at me, isn't some information better than no information?
Do you perhaps have a link to that interview? I'd like to see it as well and share it with some friends.
If they really talked about price adjustment on Steam in an interview in May, then it's really a shame none of us paid attention to it... Still, they could've spread this information more openly, imo...