Originally Posted by
Judah
All you who think S-E charging monthly before 2.0 won't have a negative impact on the game are wrong.
A relaunch is still a relaunch.
Every day you probably drive by a store or restaurant that has a "GRAND REOPENING" sign.
Are you going to go there? No way. It's generally a last desperate attempt to salvage their business. Things don't drastically change where a grand reopening or a relaunch is initiated.
How S-E is going to get customers for 2.0 isn't going to be their trailer, or releasing it on a different platform. They are going to get players by word of mouth from existing players, invitations from friends, encouragement from peers. If there is only 10% of the current community playing, there isn't much room for this kind of marketing.
tl;dr
FFXIV will remain damaged from its initial launch far after 2.0 is released. If Square-Enix wants this game to make any money in the future off this title, they need to keep everyone happy until the relaunch.