I'd like to see them inject some fantasy and style into the gear. That's not to say they should ignore the more realistic gear, there is a place for both. I also think that the trend in HW to include attractive gear as a carrot to make people run PvP is a poor tactic because it effectively lock gear that people might wish to use for glamour behind PvP an you end up with many players doing just enough PvP in DF to get the pieces they want, an then they quit. A better strategy would be to make PvP attractive for it's own sake, and allow the gear to be obtained in another manner as well.
