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It would be useful if FC members could post events ahead of time "in game" and members could apply for it there. When the event is about to start, everyone would get a reminder pop up in game about 15 minutes before it starts.
Could prove useful for people that wish to host treasure hunts or mount farms within 48h.
Or just an event calender in general like in WoW.
Heck I wish they did some small cycling special content like how WoW has timewalking, pvp, dragonriding race events etc.
At least give something for players to just casually do, even if the events wear itself out. It would at least be better than nothing.