Call me paranoid, but I am a little concerned that Limsa Lominsa is performing experiments on the citizens of Mist, and that not everyone is aware. Why do I think that?
This sign told me so:
https://scontent-b-lax.xx.fbcdn.net/...43240421_n.jpg
It reads "Housing Test" in Eorzean. I know most citizens of Vylbrand aren't very good at reading maps, and perhaps signs, too. Let's help improve their literacy by updating this sign to say "Mist"!